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Keeping 'on brand' and 'on message' is important across all channels, and this is no different with social media where the very 'instant' nature has increased potential for costly mishap and mistakes.
Social media should always be treated with care. It is used in many different ways, but still needs to reference the core visual identity and tone of voice to deliver its messages.
Audit, research and analysis
Campaign and content creation
Design, development and content management
Optimising for social media channel specifications