This is the chance to take a look at how the brand has been implemented, and also how its expression may be evolving. We're looking at uniformity of style and message, so keeping a consistent brand identity.
Are the brand elements (logo, colour, typography, photographic style, tone of voice) being used correctly and consistently across all communications? Is the level of design and production quality where it should be? Can we identify a need for change in guidance, implementation or communication?
Tailored visual audit of applications
Adherence to current guidelines
Evaluation of levels of design and production
Identify excellence to communicate internally
Advice and support for improved consistency across key applications
Strategies for continued development of brand expression