This is the chance to take a look at how the brand has been implemented, and also how its expression may be evolving. We’re looking at uniformity of style and message, so keeping a consistent brand identity.
Are the brand elements (logo, colour, typography, photographic style, tone of voice) being used correctly and consistently across all communications? Is the level of design and production quality where it should be? Can we identify a need for change in guidance, implementation or communication?